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04/11/20

What is TikTok? – The Fastest Growing Social Media App Uncovered


What is TikTok? – The Fastest Growing Social Media App Uncovered
Musical.ly was a popular short-form (15 seconds) video streaming and sharing app, with over 100 million users, up until August 2018. The app allowed users a plethora of music and dialogue options, with which they could lip sync and make funny or entertaining videos.

The app was widely popular with some content creators rising to the hall of fame based on their engaging content on Musical.ly. The users shared Musical.ly videos on social media platforms like Instagram, further driving the app’s popularity.

However, in August 2018, the app was taken over by a Chinese company ByteDance and its users were moved to Tik Tok. All of the content and accounts that were present on Musical.ly were automatically transferred to the new Tik Tok app. If you whonte buy tiktok followers goo to website top4smm.com

What is TikTok?

TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.

TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly and Duyin logos.

How it Differs From Musical.ly

The TikTok app is based on the same short-form video concept but is much broader in scope and unlike Musical.ly does not only focus on lip syncing to music. ,

The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. There is also an option to directly add videos created on your phone.

In September, TikTok added the reactions feature which allows users to record their reactions to videos and share. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app.

The new app is being promoted as a video-sharing social network. TikTok users can create a variety of videos ranging from challenges, dance videos, magic tricks, and funny videos. The key differentiating factor between Musical.ly and Tik Tok is that the latter has a much broader scope for video creation.


How it Rose to Popularity

Since its launch, the TikTok app’s popularity has been growing tremendously. In October 2018, it was the most-downloaded photo and video app in the Apple store, globally. The app reportedly has amassed over 500 million monthly active users, the US being the most popular countrywhere it has been downloaded over 80 million times.

Some of the key reasons behind the TikTok app’s surge in popularity are:
Celebrity Endorsements

The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity. The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences.

Jimmy Fallon’s interest in the app started naturally but was later capitalised on by the app, through a paid partnership. In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge.

He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. The TV host himself took the challenge, to kickstart this trend.



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